Recent Articles

Wednesday, August 10, 2011

Turquoise 101




Turquoise from the Sleeping Beauty Mine (USA).


Spring is just around the corner and nothing speaks of warm weather more than turquoise and other gorgeous blue stones like amazonite, Peruvian amazonite, apatite and aquamarine.


Turquoise is also perennially popular – everyone it seems is attracted to that gorgeous colour that makes you think of brilliant blue skies and red semi-desert landscapes. Or if not, then obviously I’ve watched one too many cowboy & indian movies!?) But really, it is even a colour in its own right – it appears in architecture, decoration and fashion and is thought of as the colour of calm.


Prized for thousands of years in many cultures, its current name comes from the 16th century Old French world for “Turkish” as it was from that direction that Europeans first got to see it. However it has had other names – eg. “Callais” (Ancient Rome) and “chalchihuitl” (Aztec). Popular for millennia it had a revival of sorts in the late 19thcentury in the Egyptian Revival fashions. As the birthstone for December and a reputation as a bringer of good fortune it remains a popular choice usually in cabochons or chunky necklaces.


The most readily recognised turquoise is the bright blue-green sometimes with brown or black veining and perhaps some white flecks or spots through it. Opaque and with a hardness of only 6 it is a relatively soft stone yet it takes a good polish. Cryptocrystalline in formation it is found in masses with no visible crystal structure (it's hard to even find a crystal structure under a microscope).





Treated blue turquoise from USA


Found in mostly arid regions it is mined in typically shallow excavations. A greenish turquoise was mined in Egypt 4000 years ago and is still found there occasionally. Persia became an important source of blue turquoise 2000 years ago and parts of Iran are still mined.




Natural green turquoise from the Kingman mine (USA) (with black spinel)


The southwest of the USA is well known for its turquoise (blue, bright green and yellow-green) and quite a few small scale mining operations continue. Among Native American peoples of the Southwest, turquoise is especially prized, with blue stones symbolizing "Father Sky" and greener ones evoking "Mother Earth."





Blue-green turquoise from China


China is also a large source of commercial turquoise these days although this tends to be in the blue-green, green and apple green colours. Turquoise is also found in Afghanistan, Australia, India, Chile and Turkestan.





Green turquoise from the Hubei district of China


Turquoise can change colour with time and handling – usually from absorbing moisture and oils from your skin.


After being mined for so many years, it is harder to obtain a nice quality natural turquoise. Instead, lower grades of turquoise are mined and these are usually treated to enhance the colour and to stablise the stones to make them harder and more robust. A traditional treatment is waxing and oiling.





A mix of treated blue and blue-green turquoise (as well as amazonite and aquamarine).


Low grade turquoise is called “chalk” turquoise – this is treated with permanent dyes and stabilisation procedures. Sometimes it is even ground down and rebuilt. This turquoise often has a lack of the typical veining and can come in numerous colours – lime and pink are popular new colours. Whilst still technically turquoise it has been fairly extensively altered.


The scarcity and cost of turquoise has also led to many imitations in the marketplace. Jasper, howlite and magnesite are three that are frequently colour treated. These are still natural gemstones – but treated to look like turquoise.




"African Turquoise" Jasper - dyed to look like turquoise yet still a gemstone in its own right when identified correctly.


Then there are synthetic imitations – made from porcelain, plastic, and various copper and aluminium compounds. Most of these synthetics will only bear a slim resemblance to natural turquoise.



If you have turquoise, it does require special care – it is sensitive to cosmetics and perfume which will damage the finish and may alter the colour. It can dehydrate and discolour if left in strong sunlight for a long period of time. So, put it on AFTER you’ve done your makeup/perfume/ sunscreen/hairspray and don’t wear in a beach/pool environment. Clean it with a soft cloth and store separately in its own bag or box to avoid scratching.





Another gemstone imitating turquoise - this is treated magnesite.


Lastly, buyer beware! If you like the colour and look of turquoise and decide to buy some, be sure to ask questions if descriptions are lacking or vague terms are used. A lot of affordable turquoise will be treated to some extent and this should be disclosed by reputable seller, jewellers and gemstone dealers.



Of course, this isn't an exhaustive dissertation on turquoise (!) but I hope I've covered the basics. If you have any specific questions about turquoise, post a comment and I'll get back to you!


Car Show Basics

Have you ever wondered what the point of a car show is?  After all, what could possibly be so much fun about accumulating so many cars in a single area?  Most people do not realize, but car shows are about so much more than simply lining up a bunch of beautiful cars for people to admire.  There are typically contests that are involved in the shows as well with awards handed out in several categories including Best Overall, and often Best Restoration and other similar categories.

For those who are bringing cars to the show, it is a chance to show off the handiwork that they have put into the car, and also a chance to see how others feel about their work.  Of course, some people are lucky and walk away from almost every show they enter with a prize, but generally this does not happen.  Most people put months and even years of work into a car before they leave a show with a prize. 

This can translate into thousands of dollars worth of work often.  Dog shows are for dog lovers, and car shows are the equivalent but based around cars.  Because of this the competition can sometimes be quite stiff, but in general terms they are still a ton of fun to watch.  There is hardly ever a time when someone is unable to find something to do at a car show that does not interest them.

From the dozens to hundreds of cars that are entered there are only a small handful that will leave with a prize or a place as one of the top cars.  The fun of looking around and seeing who wins, combined with seeing the beautiful cars, and also participating in some of the other activities that are going on make it a great way to spend the weekend.  There are many people who spend all of their weekends looking around for a car show to attend.

Not everyone who is dedicated to attending car shows actually have cars.  Some of the people who enjoy car shows the most do not have a car, and may not even have an interested in getting a car that would be able to enter the car show.  Deciding if you are interested in attending the car show is often dependent on your personality but realizing that there is much more to the car show than simply walking the rows and rows of cars is often enough to catch many people’s interest.

While car shows are not always considered a sport, they often help to foster great sportsmanship amongst competitors and can be a great way to share experiences and learn plenty about cars.  If you are interested in getting involved in the car shows then sometimes attending a few shows before you enter can be a great way to learn as much as possible about what the judges are typically looking for so that you can improve your vehicle to improve your overall chances of walking away as a winner.

Just think in a single location there are so many gorgeous cars that are all beautifully restored and you can spend all of the time you want looking and dreaming about each one.  There are so many people to meet as well that you can have a lot of fun and you may discover that car shows are your favorite weekend activity that you never knew about.





Monday, July 18, 2011

School Holidays and a Cookie Recipe

0 comments


A blogging friend of mine recently called herself a very bad blogger. I think I have beaten her in the lack of regularly posting arena by now though.

Monthly trips to Sydney, increased community and family commitments have made my life more crazy than usual and I feel like I just don't have time to stop, otherwise things don't get done. Opportunities to squeeze in some time to indulge in creating seem few and far between, more's the pity.

The children go back to school tomorrow - a few days of relative normality before it all goes pear shaped with yet another trip to Sydney. Since I moved out of Sydney in my 20s, I've never been back there so frequently and I reckon after this year is over I won't be keen to venture forth in that direction for some time.

The first week of the holidays involved a dash to Sydney (see what I mean!), a sleepover upping the normal child tally a bit for a couple of days and a family gathering. I was cooking potato bake and warm vegetable salad for the gathering of 25 people, but had to cook it and get it there warm and ready to eat. I had a slight hiccup or two. The oven decided it was just too full and took forever to cook the vegies. Then I tipped one bowl of the warm vegetable salad over - luckily the foil and tea towel I had covered it with, caught it all and it just looked a little more "tossed" than the other bowl.

The past week however has been blissfully quiet - the girls won't get their heads out of whatever novel they're currently reading so its all quiet there. With the weather so cold, everyone has endeavoured to stay inside near the fire as much as possible but son, at 13, can't help himself and sure enough the delicate household balance goes awry. So there has still been the occasional fight and a definite need to let of steam and energy - followed closely by my declaration to "go outside NOW and run around for at least half an hour"!


I celebrated the end of the holidays today by cooking numerous batches of yummy food. Totally required of course with school due back and a cupboard bare of lunchbox type foods. So I got in and cooked chocolate brownie (above) (I posted the recipe for here it a couple of years ago), a double batch of choc-apricot cookies, a double batch gingernuts (below) and an apple cake. All were made with our own eggs (yay to the chooks finally growing big enough and starting to lay!) and the apple cake was made with Grandma's crisp apples.



In the absence of a piece of jewellery this week, I'm going to share my choc-apricot cookie recipe (pictured at top). I've made these for well over 20 years and they always work out. They were actually tasted by a food editor for an Australian foodie magazine who was visiting my house a few years ago - and she asked for the recipe so they must be good!

CHOC-APRICOT COOKIES

125g butter
1/3 cup castor sugar
1/2 cup brown sugar
1 egg
1 cup self raising flour
1/2 cup plain flour
1 cup coconut - dessicated or shredded
200g chocolate chips
3/4 cup dried apricots, chopped

Beat butter and sugars in bowl with electric mixer till light and fluffy. Beat in egg til just combined. Stir in flours, choc chips, coconut and apricots and mix to a firm dough. (If using your mixer, change the blade to a dough hook, as its a heavy mix).
Please level tablespoons of mixture about an inch apart on lightly greased oven trays and flatten slightly (or just throw them on the trays - they flatten a bit by themselves!). Bake in a moderate oven 20 minutes or till lightly browned. Let stand 5 minutes before removing to racks to cool completely.


Notes: makes about 20-25 biscuits, so make a double batch, otherwise you'll look around and they'll all be gone! Heavenly still warm but watch out for apricot pieces - they retain the heat. The mix is a great basic mix - feel free to swap the choc chips and apricots for something else.

OK, back to the ironing board - I promised myself that I would get it all done these holidays and I've still got a pile to go and only hours left!

Sunday, June 19, 2011

A trip to the Sydney Opera House

0 comments


Last week just whizzed by – nothing new I know, but this time I was actually OUT rather than IN (and just distracted by everything that comes along so that I'm busy!)

The long weekend was very chilly long weekend – which the children and I spent inside the majority of the time, with books, near the fire (actually I seem to recall quite a lot of ironing getting done and not much reading for me).

Hubby had taken off to Qld for an aerobatics competition on Friday and wasn’t due back until late Monday afternoon, so son and I had to round up the cattle that were going to be picked up to go to sale and put them in the yards. Apart from one snorty bull who we managed to go around (he wasn’t supposed to be there!) the cattle were very well behaved and actually followed the fence instead of spearing off into the centre of the paddock as they often do. We got them into the right corner, up the laneway, through the holding pen and into the yards, just as hubby flew over and half an hour before the truck arrived. Son and I were rather chuffed it all went according to plan.

Tuesday morning involved heavy monitoring of the children cleaning the car (I seem to remember being able to wash and vacuum a car, why can’t they?) and getting ready for a drive to Sydney leaving lunchtime. Hubby was off checking cattle and of course arrived back earlier than expected (it’s always either early or late… never as expected) and was ready to go before anyone else in the house. Typical. But we all managed to get dressed up and ready for our outing.

Five hours later we arrive in Sydney, looking only slightly rumpled, at my sister-in-law’s house. A quick spruce up and bite to eat and we were off again to our final destination of the evening – the Sydney Opera House! (Thus the photo at the top of the post!)

As the children study classical piano with their concert-pianist-trained teacher, we decided an evening of listening to one of the world’s best pianists was in order. After huge sums of money were sent to the Sydney Symphony Orchestra, we obtained tickets to hear the renowned Lang Lang play at the Opera House. The whole experience was marvelous. We found our way to the northern foyer, listened to a talk on the music that we were going to here then found our seats in the magnificent Main Concert Hall. Hubby and I recall going there as a child but only for a tour, so this was a first for us too. This was the main concert hall (it looks like we're wayyyy up the back, but we could see everything quite clearly - close enough to see smiles on performer's faces) :



The Sydney Symphony played the first two pieces (Mendelssohn and Sibelius) and then Lang Lang came on and with a flourish began to play Tchaikovsky’s with the Orchestra. It was all wonderful! Even the children enjoyed it although one of the girls said she was too tired and just wanted to go to bed! I gave her a look that said “not on your nelly, girly” and she sat there, waking up sufficiently to enjoy it.

Unbeknown to us, it was Lang Lang’s birthday and the orchestra had organized a birthday cake after the concert – at 29 years old, this young man has the classical music world at his feet and he hammed it up on stage whilst the Sydney Symphony played and the audience sang “Happy Birthday”. One wag in the audience called out ‘speech’… and Lang Lang obliged! After an encore performance, he was presented with bouquets of flowers, one of which he pulled apart, presenting a flower to each female member of the orchestra. Lang Lang taking a bow :



Post concert the parking station was at gridlock, so instead we went for hot chocolate and a selection of treats (huge jam biscuits and incredibly rich chocolate pots!) at the Lower Concourse which houses bars and cafes with a magnificent view of the harbour bridge.



A photo opportunity or two was snapped (the above one blurry, but courtesy of the waiter in the cafe!) before wending our way back to sister-in-law’s house and a well earned rest.

More things to do in Sydney on Wednesday, including a visit to the orthodontist for the children and then the long drive home.

A day off on Thursday (well, housework and associated timewasters) and then Friday was the Zone Cross Country held in town where I worked all day for the P&C on the cappuccino stall. End result – very tired and windburned.

I finally made it to my bench this past weekend to do some orders and I'm hoping for some creative 'me' time there soon!

Thursday, June 9, 2011

Mice, sparkling gems and an award!

0 comments


Yet again, I continue with my very poor blogging habits. I seem to remember blogging each week up until recently – how did I find the time!? I must be lacking in organization at the moment…

I thought about posting about the mice we have here on the farm. There is one in particular that consistently steals food out of the cat’s bowl. A fat, glossy little mouse he is ... and very careful to come out ONLY when the cats aren’t around. And when there is only one, a mouse can be pretty darn cute.

But some mouse stories aren’t so nice when they’re at, whilst not quite plague proportions, at least far too many of them. And the rats! Luckily we have bush rats, which I’ve found, at first hand, look just like massive mice. (And along with huge Bogong moths last month, I secretly started to wonder if something very strange was going on that was growing monster wildlife!)

So instead, I thought I’d stick to the jewellery front and what I’ve been up to.

I’ve been busy recently with a show and orders, but have also been sidetracked into my box of special gems. "The box" is getting so full that I decided I either needed a bigger box or had to create some jewellery to share these beauties around. Since shops are few and far between out here to find a larger box, I went with the latter choice and made some pieces with the sparklies!

Th pink amethyst, pink topaz and rock crystal quartz sterling silver necklace at the top of the post is one. Scrumptious, isn’t it? Rather springlike considering we’re in full winter here, but that’s the muse for you – she takes you where she will!

I made a wintry necklace too – with smoky quartz, petro tourmaline and vermeil. Rich and luxurious.



Then I got started on earrings ….

With everything from muted shades of pink and blue with rose quartz, pink topaz, pink tourmaline and iolite...



To rich red garnets and pink topaz reminding me of cool days and warm fires...



To colourful amethyst, peridot and blue topaz ...



And more ... like my favourites - these one made with swiss blue topaz, peridot, pink topaz, green topaz and apatite ...




See why I like my “special box”!? And, it’s a much nicer post than one about mice!

In other news, I was recently honoured to receive The Versatile Blogghttp://www.blogger.com/img/blank.gifers Award from the wonderful Kelly of Vital Traditions all the way over in Washington State. I had the pleasure of being the roomie of Kelly at a conference a couple of years ago in Queensland, and she is honestly one of the very nicest people you could ever meet! Oh, and her all natural body products are THE BEST!



As part of receiving this award I need to pass this on and I've selected some of my daily reads for the award (check them out, you may find a new favourite!):

BushBelles
Gifts of Serendipity
Write Expressions
The Laurel Hedge
Cattle, Kids & Chaos

And, lastly before I sign off, I want to give a shout-out to Paula K and her new Smart Woman venture. Paula started the amazing and popular Connect2Mums site a couple of years ago and I've known her since those early days - she's a fantastic mentor and businesswoman, so if you're in small business (or thinking about it), pop over to her Facebook page and say hello!

Saturday, May 21, 2011

The Jewels from Cannes


The 64th International Cannes Film Festival has been on this month and as it is heavily sponsored by Chopard, the couture jewels on the red carpet have definitely been worth watching!

It was nice to see it wasn’t just diamonds at this event – coloured gems definitely made their presence known and it was a lovely change from white diamonds.

Uma Thurman (at top), on this year’s jury, wore these chandelier earrings set with 34 pear-shaped emeralds for a total of 54cts together along with a more understated emerald bracelet. The emeralds just glowed even from a distance and gave some colour to her all white ensemble. Another day, she wore this little diamond cuff. (I’m not jealous, really, I’m not… much!)


Model Bianca Balti went the green route as well, wearing this amazing De Grisogono emerald necklace. I adore the intense colour - she carries it well.


In the sapphire brigade were Fan Bing Bing wearing Cartier and Jane Fonda wearing Chopard.



Rosario Dawson had a showstopper necklace by Faraone Mennella of aquamarine and diamonds and look at the size of those rocks!


The co-president of Chopard, Caroline Gruosi-Scheufele wore a peacock bracelet set with diamonds, emeralds, tsavorite garnets and sapphires with matching earrings. I’m not a fan of this ensemble, but to each their own!


Former Miss World, Aishwarya Rai wore Chopard diamonds - 12cts of pink diamonds in her ears and a whopping 53ct emerald cut diamond on her hand.


Linn Ullmann, Norwegian writer and critic wore a more low key Chopard oval diamond necklace totaling of 46cts. A nice little row of sparkles :)


Penelope Cruz showed great taste wearing these rubelite and diamond earrings. Gorgeous.


Salma Hayek wore pearls with her diamonds in a cuff bangle and earrings.


Although hardly well known in Australia, Italian fashion blogger, Chiara Ferragni wore this Chopard mixed gemstone bracelet and earrings. I love the delicate colour of the gems yet the overall substantial size – I think this might be one of my favourite jewellery sets seen on the red carpet this year.


Nokia cellular phones, most wanted cellular phones


Nokia being a finish firm is surprisingly gaining 20% cellular phone penetration in the United States. This success is due to the two major business concentration of the company. The two business concentrations are Nokia cellular phones and cellular phone network infrastructure. Those two make up 90% of Nokia’s revenue. The company gains this success because of their commitment to quality, and their quest to provide consumers with innovative design Nokia cellular phones.

Nokia is narrowly focusing on Nokia cellular phone and cellular phone infrastructure because the company sees significant growth potential in the mobile telephone industry. Nokia is poised on giving landline telephony greater challenge in the coming years. It has started and is fast becoming a threat. Although admittedly, among the three major players in the United States mobile phone industry, Nokia, with its Nokia cellular phones and cellular phone infrastructure’s, can fulfill this goal because of their strong commitment to revolutionize the bile phone industry. Bigger may be the other players but Nokia’s focus on cutting edge technology to help developing countries do without land-base communications and gain speedy communication the mobile phone usage, may be possible. However, Nokia cellular phones and its exceptional technological design are facing greater challenge with respect to the fast-paced developments in the cellular phone industry. Nokia is also facing pricing challenge, more specifically, because of the downward global economic condition.

These challenges, however, the company continues to focus on superior technology for its Nokia cellular phones and cellular phone infrastructure. These business areas brought their company to the stock market map and Nokia is committed to continue providing innovative technology for as long as possible. Although, they believe the economic assessments that the economic condition may not require the superior technology of their Nokia cellular phone to help them secure profitable business in the coming years, they continue to refine the technological advantages of their products because it is a commitment they stand for. This assurance will surely please consumers who love the functional features of Nokia cellular phones.

This endeavor of the company to ensure technological advancement for their Nokia cellular phones and cellular phone infrastructure ensures the consumers that even with the proliferation of cellular phone in the market; one will always find the most functional and technologically advanced products in Nokia. One may actually get all the benefits of effective and speedy communication with Nokia cellular phones and its cellular phone infrastructure.

Choose the best and most efficient when you need mobile cellular phones, if you know Nokia’s promise of great technological developments, you will get all the benefits and more. This is because aside from the functional features, beautiful designs are coming out of Nokia plants to suit everybody’s needs for Nokia cellular phones.

Finally, Nokia cellular phones recommend users to follow telephone etiquette. This will help ensure the even while using cellular phone, keeping in mind telephone etiquette keeps you respectable. You will not bother churchgoers by turning off your phone in a place of worship. Avoid talking aloud in public in order to avoid creating nuisance and annoying people around. This is a good recommendation for cellular phone users. You do not need to flaunt your cellular phone, because Nokia cellular phones have their own personality, high-tech and functional, no need for you to brag about it.


Tuesday, May 10, 2011

Busy Days, Olive Picking and Olive Oil


I know, I’ve been a VERY bad blogger. I’ve posted very sporadically and I can’t seem to get back into the ‘groove’.

We had a very social April with lots of family coming and going and even some non-family social occasions. I’ve had two shows on since my last post … and only someone else who does shows can appreciate how much work and time they take up beforehand! I’ve also been busy running children around – to Sydney, to piano lessons, to school events. Hubby has been no better, he’s been to travelling off to seminars and meetings, having teleconferences at home (which I somehow ended up taking minutes for!?), attending the National Aerobatics Comp (he came second in Advanced) and the rest of the time busy on the farm.


The latest in the long line of things to do was to pick our olives. We have a few hundred olive trees planted on the property. Some are dryland and planted in tree lines (above), some are irrigated in the house yard (water makes SUCH a difference, the latter are huge). The photo below is post-harvest, we obviously missed a few but they are up high and we forgot the step ladder (oops).


There are some jobs you can automate, but olive picking isn’t one of them. So yesterday, hubby and I picked, by hand, our 6 heavily laden mature trees, in about 5 hours, stripping them fairly well to a height we could reach, onto sheets spread out on the ground. After tipping the sheets into tubs, we spent another hour or so picking through the 50 odd kilograms of olives and removing the branches and leaves. They looked so pretty in their tubs – a lovely mix of green and black (deep purple really) ovals.

I had to dash off into town then so hubby took them down to a neighbour who has an olive press to extract the oil. He then took cattle to the saleyards in Mudgee and returned via the neighbour with 4 very large (2-3 litres each) jars of olive oil. Its the first time we've made oil, usually I just pickle the crop for eating.


Considering the amount we use, I reckon these jars could do us for a couple of years. Note that these are almost opaque as they are unfiltered. They need to be stored for a while to let the sediment drop and then the oil is decanted from the top down. The green colour is a also a sign of fresh, first press, virgin olive oil.

To say yesterday was tiring would be an understatement. I’m so pleased to have the next couple of days at home, even though I have a ‘to do’ list that seems a mile long.

Taking off my farming hat, today’s picture is of a pair of limited edition freshwater cultured ‘keshi’ pearls, garnet and 12ct gold fill earrings.

To celebrate autumn (my favourite season of the year), I’ve decided that every purchase made up until 30 May 2011 will go in a draw to win a pair of these. What’s even better is that I will customize them completely to your preferences – peacock or white keshi pearls, a selection of coloured gems to chose from, and either sterling silver or gold fill.

So, if you’ve been thinking about a pre-winter jewellery purchase, now might be a good time and perhaps you will win a pair of earrings too!

Right, now back to that list….

Saturday, April 16, 2011

A Glimpse into a Country Show

0 comments


I recently attended the local agricultural show which is about 45 minutes drive from my home and thought some of you (particularly those who don't live in a rural area - or even Australia) might like a peek into my day.

An "ag show" here has horse events, cattle and sheep showing, competitions in poultry, wool and produce, art, cooking, handicrafts and flowers. And probably more that I didn't see!

I attend up to four ag shows a year with my jewellery and at Dunedoo I had an area in the ladies pavillion. Needing to be there from 8am on the last day of daylight savings (which is at least 6 weeks too long at either end) meant that the sun still wasn’t up when I left home. The sun did come up on my journey there though


and the countryside looked lovely bathed in the early dawn.



While I was waiting for the steward to arrive I had time for a quick look around some of the pavillion’s exhibits before it opened to the public.







There was a constant stream of people through the pavillion all day, admiring all the talented ladies (and some men's) work … and a bit of my jewellery too! (I was wedged between the flowers and the photography).



It quietened down a bit over lunch so I took some shots from the pavillion entrance. Here is a glimpse towards the carnival side of things … go a bit further down here and you would arrive in side show alley.



Some weary looking competitors in a horse event - they look like they need lunch and a shady tree don't you think?



Children find out some of the perils of the pet show - so exciting for the competitors at one end of the leads I think.



But a lot of the show is about catching up with friends, whether you're young, or not.





The show went on til evening when the pavillion turned into a frenzy of people packing up (including me) and collecting their items and prizes. As I wearily headed home into the dark night, my rear view mirror caught a few fireworks lighting up the sky.



A lovely end to the day - hope you enjoyed your outing to the show!

PS I will be in Mudgee next week, Easter Saturday at the Makers Market in the grounds of St. Mary's, pop in and say hello if you're in town!

 Life’s good with LG cellular phones


The cellular phone industry is already able to stand as a functional gadget and not merely luxurious toy.  Because of this, manufacturer quickly jump into the cellular phone bandwagon, this includes the electronics companies and telephone companies.  On the electronics side, LG Electronics is getting to be a figure to watch out for in the future.

LG Electronics is now focusing all its effort in making LG cellular phone an excellent and premium brand.  This is a commitment made by the LG Electronics CEO during his speech at the 2004 International Consumer Electronic Show.  To show how committed LG Electronics is to their promise, the company is poised on investing three hundred million dollars for the marketing activities of LG Cellular phone.  LG Electronics likewise set-up a brand management team that will uphold the new LG slogan that “Life’s Good” for all its marketing efforts that will promote the premium LG cellular phone brand in the North American market.

Because of this strong commitment to develop cellular phone units as a premium and superb brand of cellular phones, consumers are sure that the company will soon introduce to the market cellular phone units that will give some major manufacturers a run for their money.  This endeavor will surely benefit consumers who will find more premium brand cellular phones including LG cellular phones available in the market.  The endeavor will further alleviate the company’s vision of sitting as one of the top three global firms by the year 2010.  This may prove to be an easy task for the company coming from its success in achieving top brand image in India, Middle East and Africa.  This endeavor of making premium brand LG cellular phones is not only a mission for it North American market but the plan includes Europe as well.  I hope that in the future, for the world, this is a vision that LG Electronics is focusing on.

The campaign following the theme “life’s good” offers superior lifestyle for LG cellular phone users.  The company keeps this promise by putting together a product development team that will focus on making premium LG cellular phones that will compete in the marketplace, functionality and beauty is a huge consideration.

The company is seeking to achieve an ambitious sales growth of 20% by boosting its marketing efforts for the globally competitive and premium LG cellular phone brand.  To achieve all these, product development for the cellular phones units is the most important step.  Organizational restructuring and improved distribution for LG cellular phone might also be a neat strategy for the company if they are serious in wanting to achieve a hefty 20% growth from its cellular phone business.

An increasing number of satisfied LG cellular phone users recognize the development as an effective way to get superior benefits from the increasing number of premium quality cellular phones with the introduction of the newly developed and innovatively designed cellular phones from LG Electronics.  They foresee this development and the company’s endeavor to be beneficial and thus may work well to the mutual benefit of the company and its consumers.

LG cellular phones are poised on competing in the functional and beautifully designed cellular phone industry, their experience in the electronics industry give them the edge against competition.  Await the development and the new LG cellular phone models to get the benefit from the company’s commitment to quality.